Chryselephantine

The form is quite simple. Take a familiar phrase—for preference a metaphor whose metaphorical qualities have dropped below long term viability, or a catchphrase whose time has been and gone—and substitute one or more parameterised parts. The canonical example (‘canonical’, by the way, having changed its meaning in 3.31 to ‘the one used in Wikipedia’) is x is the new black which can be easily varied as required: ‘pink is the new black’, ‘iPhone is the new black’ &c.&c. But note this is in fact an example of a curried parameterised cliché: the base phrase x is the new y can be parameterised with y set to a different value: ‘sex is the new golf’. The maximum arity currently supported by the 3.31 implementation of parameterised clichés is four (trivial pronoun and article variations don’t count), for example Peter Greenaway’s The w, the x, his y & her z 3 which can be instantiated to make headlines such as ‘The Footballer, the Housemate, The Sun & his Super Injunction’. Attempts to construct a 5-arity example based Dave Dee, Dozy, Beaky, Mick & Tich or a 6-arity from Pugh, Pugh, Barney McGrew, Cuthbert, Dibble and Grubb have so far not proven stable, generally falling foul of the ‘who that, Grandma?’ problem.